What biomechanics and statistics reveal: textbook-perfect form and actual scoring show no significant correlation. Why do 'ugly swing' pros win and 'pretty swing' amateurs struggle? We break down the mechanism.
Angle of Attack (AoA) is the angle at which the clubhead approaches the ball at impact. We explain ideal impact angles for driver vs. irons with an interactive simulator and data.
Research in neuroscience and sports psychology suggests that whether a putt goes in is partly determined seconds before the stroke, by the brain’s preparatory state.
Beginners often spend 90% of practice on swing form, but about 70% of score comes from within 100 yards and decision-making. We released a tool that explains the fastest path to breaking 100.
We surveyed research on distance and built an AI diagnostic tool. It analyzes your current numbers and target, then suggests the best route based on science.
We analyze dispersion patterns of draw and fade with modern golf balls. Data on lateral vs. vertical miss and carry consistency.
'Straighten your elbow,' 'Turn your hips'—common advice that can interfere with how the brain automates movement. Why you should focus on outcome, not body. We released a tool that explains the science.
We added an interactive dashboard to LAB that visualizes four areas: distance definitions, dispersion and putting, attack/defense thresholds, and an amateur-focused SG model.
Enter distance left, lie, and pin position to see expected score and recommended strategy for your next shot.